Salamander e-commerce.
Redefining the digital brand experience of the renowned German shoemaker Salamander.
CHALLENGE
Rebranding Germany’s heritage shoemaker Salamander.
This project for Salamander was an initiative I undertook to redefine the digital presence and brand experience of the renowned German shoemaker.
In collaboration with the design agency Mutabor, I created a ‘Future Vision’ for the brand – where I spearheaded the UI/UX, visual design, and concept development for Salamander's e-commerce platform as part of their extensive rebranding journey.
Creative Lead Digital
Creative Direction, UI/UX Design, Visual Design, Creation of Digital Look & Feel,
Agency
Mutabor, Hamburg
SOLUTION
Enhance brand identity, optimise user experience and boost sales with a branded e-commerce platform.
The primary goal was to align the digital presence of Salamander with the brand's rich heritage and values while giving it a modern and innovative touch.
The look and feel of the platform reflected the new brand identity, which included an updated logo, typography, a refreshed colour palette, and modern brand imagery.
With the User Interface design, I created an intuitive and user-friendly e-commerce platform that provides a seamless shopping experience, whilst promoting customer satisfaction and loyalty to the craftsmanship and materials that have made Salamander a much-loved German brand.
Project Insights.
Some insights into the thinking and concept behind the Future Vision for Salamander.
Outcome.
The ‘Future Vision’ project for Salamander resulted in a beautiful and user-friendly e-commerce platform that successfully merged the brand's rich history with a forward-looking, innovative approach.
This distinctive and branded online presence sets it apart from competitors in the fashion and footwear industry.
Acknowledgements:
Many thanks go to the Salamander brand team at Mutabor for the fun and succesful collaboration.