Audi on demand.
Concept, design and launch of a new premium mobility service for Audi customers in San Francisco.
CHALLENGE
Launch a premium mobility service for Audi customers in San Francisco.
A clear briefing from our partners at Audi Mobility: Concept, design, and develop a brand new premium mobility service for Audi, where customers can select a vehicle from an exclusive Audi fleet and have the car delivered directly to them by concierge service.
The initial launch of the digital product is to take place in San Francisco, and after a successful launch, it is then to be rolled out across markets worldwide.
Lead Product Designer
UI/UX Design, Visual Design, Art Direction, Prototyping, Client liaison & workshops, On-site collaboration with development team
Agency
AKQA, London⎥Berlin
SOLUTION
A seamless, app-based rental service with door-to-door delivery and pick-up, flexible terms, and access to the exclusive Audi fleet of vehicles.
To tackle this project, we gathered together a diverse team of designers, developers, and strategists from around the world, and over the course of 1 year we collaborated on developing a premium digital product.
This was a product design collaboration between AKQA and Audi, on-site in Munich in the Audi Mobility House. I was commissioned by AKQA to lead the design team, develop the User Interface, and define the premium visual design of the app-based service.
The following case study explores the journey of developing a premium car rental service that redefined the way people experience and interact with the brand’s luxury vehicles.
Together with a fantastic team, we created a global success story, in the process setting new standards in mobility, car rental, and luxury.
Project Insights.
Some detailed insights into the thinking, concept, and experience of creating the Audi on demand project.
The Audi Mobility House.
The project headquarters was located in the city centre of Munich in the newly founded Audi Mobility House, just a few hundred metres away from the famous Marienplatz.
This was where we gathered for an initial kick-off meeting with AKQA and the Audi mobility team. After meeting the other team members and getting to know one another we then set to work.
My Role.
Over the course of one year, I spearheaded the design and development of the UI/UX design for this innovative new mobility service.
I was involved in the entire Product Design process: research and analysis, user stories, conceptualization and ideation, UI/UX design, visual design & prototyping, collaboration with developers & Audi stakeholders, and then final user testing before the product launch in San Francisco.
Audi on demand.
Audi on Demand is now available in numerous international locations, including Germany, the USA, Singapore, and Hong Kong, offering customers exclusive access to Audi's premium fleet of vehicles.
Acknowledgements:
A big shout goes to the fantastic team of designers, developers, and project managers who I had the pleasure of working with on this challenging and amazing project.
Also, to the wonderful client team at Audi who made this such an enjoyable and pleasant working experience. Vorsprung durch Technik.
Special mention goes to our man in Munich, Gennaro, who kept us fed and watered with the most amazing Italian cuisine. We salute you, Sir!